TR122 Fiji Kava Value Chain Analysis
Fiji is experiencing a second kava boom. Unlike the boom of the 1990s that was driven by European export demands, the present boom is fuelled largely by domestic and regional demand with a small but important element of exports beyond Pacific island countries. This analysis of the kava value chain is part of efforts to improve the consistency and reliability of Fiji’s kava production and grow exports of quality kava products. The analysis also includes a detailed study of gender and social inclusion aspects.