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Agriculture is a key driver of economic growth in Samoa. According to the 2015 Samoa Agricultural Survey, more than 27,000 households depend on agriculture which is key to ensuring food security, income generation and enhanced export capacity.

The PHAMA Program was established in Samoa in 2011 to maintain and improve existing market access, and create new markets by developing the capacity of the public and private sectors to meet export market requirements.

In November 2018, the Program transitioned to a third phase now known as PHAMA Plus which will run through to June 2022. The goal of PHAMA Plus is to contribute to improved economic growth and improved rural livelihoods for Pacific peoples.

Priority areas identified for PHAMA Plus’ support in Samoa are nonu and taro.

Samoa Crops

PHAMA Plus will also support work on thematic and cross-cutting issues not limited to specific sectors or commodities. The Program will continue supporting farming households in Samoa to increase the quantity and quality of their agricultural, horticultural and cultural exports in ways that benefit producers, exporters and importers.

Main Commodities within Samoa that PHAMA supports


The Industry and its significance In the early 1960s, cocoa was the country’s second largest export earner with annual production of around 5,300 tonnes. Unfortunately, the impacts of cyclones, lack of replanting and unfavourable global market conditions led to the progressive, long-term decline of the industry. However, the situation has changed for the better, and...

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New Zealand Ministry of Foreign Affairs and Trade Aid Programme
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